Founder
Our Mission
Cloth N Claw’s mission is to reduce fast fashion waste by transforming reclaimed textiles into durable, high-quality dog toys. We are committed to creating sustainable products that last longer, reduce environmental impact, and provide pet owners with reliable toys their dogs can trust and enjoy. Through ethical sourcing, thoughtful design, and community engagement, we aim to make sustainability accessible while strengthening the bond between dogs and their owners.
Founder · CEO · CFO
Cloth & Claw started with Ian Cheline and a simple belief that clothing should feel personal, not just trendy.
His interest in fashion grew from a real love for style, creativity, and self-expression. Over time, he began to notice that many brands were more focused on producing in bulk than creating something meaningful. That didn’t sit right with him, so he decided to build something of his own. Something that people could actually connect with.
Ian is deeply involved in every part of Cloth & Claw. As Founder, CEO, and CFO, he stays hands-on with everything from product design to the overall direction of the brand. Every piece is carefully thought out to reflect quality, confidence, and a modern identity.
For Ian, it has always been simple. Clothing should be more than something you wear. It should feel like a part of who you are.
That idea is at the core of Cloth & Claw. A brand built on authenticity, attention to detail, and the confidence to stand out.
Founder · CMO · CXO
Mason Brooks leads the creative vision and marketing strategy behind Cloth & Claw. With a strong focus on brand identity, storytelling, and community, he ensures that every campaign reflects the bold and confident spirit of the brand.
From product launches to digital marketing, Mason works to connect Cloth & Claw with people who value individuality and modern style.
Outside of building the brand, Mason enjoys spending time with his dog and exploring new creative ideas that inspire future collections.